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How can we help you get more from your marketing spend?
We specialize in delivering:
We focus our paid social efforts on channels and tactics that have been proven to drive the most purchases for the highest return, and lowest cost. We employ a holistic strategy that works in tandem with - and helps magnify - brands' SEO, SEM, and other marketing efforts.

Our Approach
to Paid Social Marketing

Quick, high-impact wins

Profitable revenue growth

Long-term growth strategy

We specialize in delivering:
We focus our paid social efforts on channels and tactics that have been proven to drive the most purchases for the highest return, and lowest cost. We employ a holistic strategy that works in tandem with - and helps magnify - brands' SEO, SEM, and other marketing efforts.

Our Approach to Paid Social Marketing

Quick, high-impact wins

Profitable revenue growth

Long-term growth strategy

Our Approach to Paid Social Management

PRIORITIZE SOCIAL PLATFORMS

  • We focus primarily on channels that are proven to drive the most volume of conversions for the highest return, which currently are paid Meta (Facebook and Instagram) for B2C marketing, and paid LinkedIn for B2B marketing.
  • Secondarily - as budget and client goals permit - we recommend testing channels that are great at driving awareness and traffic, but tend to not show as strong of a return. These include: TikTok, Pinterest, YouTube, etc.

BUILD & TEST A VARIETY OF CREATIVES

  • Creative is king in paid social marketing, and should be at the core of your paid social marketing strategy.
  • We suggest testing a mixture of user-generated-style (i.e. TikTok-style) reels, static images, slideshows, carousels, etc. For eCommerce brands, dynamic catalog creatives are always top performers, as are product lifestyle images.
  • For clients that are able to build large numbers of creatives frequently, we employ a nursery testing strategy that enables us to continually test and scale the account profitably

CREATE FUNNEL STRUCTURE & PERFORMANCE TIERS

  • Create a funnel that distinctly segments new customer-only top-of-funnel (TOF) and middle-of-funnel (MOF) campaigns from existing customer bottom-of-funnel (BOF) campaigns.
  • Focus TOF campaigns on broad audiences that we segment by campaign type, creative strategy, and performance.
  • Focus MOF campaigns on retargeting audiences that we then break into their own funnel.
  • As warranted, break ads into tiered ad sets based on performance

CONTINUAL TESTING & OPTIMIZATION

  • Ongoing management of your paid social accounts, which includes continual testing, optimizations, data analysis, and real-time metrics reporting.

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Key Paid Social Wins

B2B Lead Gen
Paid social WIN

Launch and management
of LinkedIn program
for High-Growth Enterprise Software client that was
recently purchased.

ECOMMERCE
paid Social WIN

-

35%

decrease in CPA

For a mid-sized

eCommerce client.

B2C LEAD GEN
Paid social WIN

>

1000%

increase in conversion rate 

>

400%

Increase in closed leads each week

For a Medical Office Chain
client.

ECOMMERCE
Paid Social WIN

+

99%

improvement
in ROAS

+

48%

increase in revenue

-

51%

decrease in CPA

For an eCommerce

startup client.

Meet Your Paid Social Leads

Lauren leads the Paid Social team and is a co-founder of LyteYear. She specializes in paid Facebook, Instagram, and LinkedIn, and has experience with TikTok, Pinterest, and NextDoor. Before starting LyteYear, her background was in product management and marketing. She has a JD/MBA and bachelor's in psychology.
Paid Social DIRECTOR

LAUREN FELLURE

Betsy serves as a senior paid social manager for LyteYear. She specializes in paid Facebook, Instagram, and LinkedIn, and has experience with TikTok and NextDoor. Prior to joining LyteYear, she was the marketing director for an online retailer and a consultant for paid social, email marketing, and marketing automation.
SENIOR PAID SOCIAL MANAGER

BETSY MILLER